Poland company looking for a old bubble gum taste which was available before second world war ​www.immy.cn www.immyhitech.com

Poland company looking for a old bubble gum taste which was available before second world war

www.immy.cn  www.immyhitech.com 

Oct 31, 2023

Poland company looking for a old bubble gum taste which was available before second world war

This is my own story since i am in the gum industrial many years, but 2 years ago i got a letter from Poland who is looking for a kind of bubble gum the packing, art work and taste which available before second world war, that was called donald bubble gum. But it was disappeared since after second world war. The full story as following:

For a long time (over a year), our company wants to out source the production of bubble gum with a special taste and special packaging. Our idea is based on a sentimental story - people of a “certain age” want to return to this, because it is the taste of childhood.

We have completed a certain stage of marketing research and we know for 100% that the introduction of the bubble gum will be a success on the Polish market and other markets in Eastern Europe. Therefore, we treat our order very seriously.

Historical Introduction

After World War II Poland was a communist state (in alliance with the Soviet Union). Therefore, the products can be purchased in Poland came only from communist countries. There was no production of chewing gum in Poland. Nobody knew the taste of gum, which, however, could be seen on Western films, especially in movies from Hollywood. In 1970 to Polish reached first batches of chewing gum. They were sold at specialty stores (called PEWEX). They could only be purchased with U.S. dollars.

You could buy there only two types of chewing gum, it was be:
1) Wrigley Spearmint
2) Donald Bubble Gum
One pack of these gum contained 10 pieces and cost $ 1 - it was the equivalent, for example for 5 bottles of vodka or 5 kg of meat. For this reason - the taste of chewing gum was a taste of pleasure
for Polish children – they can taste this gum for a special occasion like Christmas.
This situation prevailed in Poland until 1990, a period of 20 years – then gum prices really declined and every child can afford to buy the gum whenever it wants.
Wrigley Company sells and manufactures gum and has more than 90% of the Polish market.

The annual turnover of the company in Poland amounts to $ 220,000,000.
Because such a large share of the company in the Polish market, it had trouble before the Office Antitrust and paid large fines.
The Dutch company which manufactured DONALD gum ceased to produce it in the late 90's – right after the fire of their factories in the Netherlands. Since that time Donald gum is not on sale. But for 30 years, millions of children who remember the bubble gum Donald grown on adults and serious, who fondly recall childhood days.
They can buy Wrigley Spearmint gum, which is in every Polish store, but they can not buy Donald gum.

Donald`s Buble Gum
Original Donald gum looks like this:

Such packaging in different colors (yellow, blue, red, green) contained just gum. In the middle of each of the gum you could find little comic stories with various Disney`s characters.

And here is the entire collection of stories

Stories were packed inside in such a way:

Today, children gather tattoos, images of athletes, pictures of fast cars. Formerly Polish children gather such stories, which was a total of about 100 different.
In addition, the gum was packaged in a plate containing 10 pieces including gum, wrapped in foil:

Our idea 

We observe Polish market chewing gum. The leader is Wrigley. But, we read Internet blogs and discussion forums, and we know that there is demand for this gum. Therefore, we decided to provide the former market Donald`s bubble gum (with `Donald flavor` - aroma that we sent).
We found the original flavor of the gum and started to perform production tests.

At the same time we contacted the Walt Disney Concern to purchase the copyright to the image of Donald Duck. Unfortunately Disney did not grant such rights to producers and distributors of chewing gum for 20 years.
At this point we had different approaches to our marketing. We have - with the help of sociologists - preliminary market research (focus) on our target group - that is, people who in 1970-2000 were children.
100% of these people recognize our gum flavor and aroma remind them their `sweet` childhood.
These people mention PEWEX shops, Christmas, etc. They were always full of warm memories and good emotions. At the same time they well remembered the package and stories.
At present, several advertising companies taking part in a competition to create a whole new brand-hero, for new stories and new packaging in which we were packing the gum. Their task is to create a schedule that will be confusingly similar to the originals but at the same time will not infringe the copyright of Disney. Results of the competition will take place until 15 July 2014. Then the second target group marketing studies indicate best design.

Below, two small samples:

What do we need to do to achieve success in the market?

From marketing research, we know that we need 4 things:
1. Produce a bubble gum flavor identical to this former Donald gum
2. wrap it in a most similar packaging
3. Insert the inside story
4. Pack 10 (or 5 or 20) in foil gum

The memory of a former gum Donald is so strong that people in Eastern Europe still hold a story-comics, exchange them at online auctions. Biggest fans are buying a very old gum (20-30 years old) that somewhere in the recesses of the houses can still be found.

Some examples of Donald gum collectors:
https://www.youtube.com/watch?v=bSYklxnMYbY

https://www.youtube.com/watch?v=n_yHndJqi30
here the whole lecture about the history of gum Donald from Russia
https://www.youtube.com/watch?v=_CoQs8zE8kY

Our company is already after talks with big retail chains (Tesco, Auchan, Carrefour, Geant, Real) on the introduction of our gum sales network. Also importers of gum from other Eastern European countries (Belarus, Ukraine, Lithuania, Latvia, Russia) are interested in buying these gums. However, we must provide them with ready-made samples, namely:
1. with the desired flavor
2. Properly packing
3. Having comic stories.

At the same time the company Public Relations develops longer entry strategy marketing and advertising of our gum on the Polish market.

What do we expect from you?

1. Producing a chewing gum having a good taste, THIS Donald`s Gum TASTE!
   We know that the distance separating us and the subjective sense of taste is a big problem to come to such a situation because of the machine you have to produce it and then after a long journey needs someone to taste in Poland.
   If you are willing to seriously consider cooperation with our company, one of the heads of our company will come to you to China to locally carry out any attempt to taste and clarify the terms of cooperation. Our boss is a 50 years old and well remembers the taste so he will be the best "tester".
   2. Produce the first batch of gum having a good taste and properly packaged together with the story - comic books. This part is necessary for us to carry out necessary research Phytosanitary in Poland, but mainly it is ESSENTIAL that this gum traders saw and tasted the big chain stores. In the first batch we need no more than 50 000 individual gum. We know that this is a very small one-time amount, and that producing such an amount will be a big trouble for a company like yours. However, it is necessary for us and we are willing to bear the increased costs of the first production. Subsequent deliveries were to begin to supply full containers.
   
   Additional questions:
   1. Can gum be wrapped in a package made by our formula?
   2. Is the production of packaging by our formula enough that sending you an electronic version projects?
   3. Can you put a cartoon story by our designs inside your gum?

The story dimensions:

We want you to have a story dimensions

50mm x 70mm

After this story to fit between the gum and the packaging must be submitted (in half) which will give dimension:

25 mm x 70 mm

Such a story should wrap gum and then close the gum in the pack.

4. What will be the term of the contract from the date of dispatch of the contract on our part and make the transfer to your account?
5. We will need from you the following information and documents:
a) The document containing the chemical composition of chewing gum including in particular;
- Content of various sugars (in percent) which is sucrose, glucose, fructose. This document is needed to determine the rate of duty (code). When importing our services phytosanitary will explore supply and it should show the same data that will be in the document. The document should be official that is, on the letterhead of the stamps and signatures. It must be in English.
b) Under what conditions "Incoterms" will be held delivery of your gums?
c) Please send us the model of your invoice, or such as that come to us together with gums. It must be in English. We need it to check if your model is that what we get and give the customs services.
 

Unfortunately that time i was got  accident and lying in hospital so i could not met the people who they from Poland to CHina, I was so regret for this chance of cooperation, and now i have such ability to cooperate with factory to find out the bubble gum taste they need. i have the flavors they had sent to me still now, Who is  seeing this MSG please in touched with me from previously that Poland company, please contact with me by the following: